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Old 20-09-11, 04:27 PM
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Default Animal rights group PETA to launch pornography website

Animal rights group PETA to launch pornography website - Telegraph

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The non-profit organisation, whose controversial campaigns draw criticism from women's rights groups, said it hopes to raise awareness of veganism through a mix of pornography and graphic footage of animal suffering.

"We're hoping to reach a whole new audience of people, some of whom will be shocked by graphic images that maybe they didn't anticipate seeing when they went to the PETA triple-X site," said Lindsay Rajt, PETA's associate director of campaigns.

PETA has been accused of campaigning for animal rights at the cost of exploiting women. A Facebook group, Real Women Against PETA, was launched after the organisation paid for a billboard showing an obese woman with the message: "Save the Whales. Lose the Blubber. Go Vegetarian."

Another critical Facebook group is called, "Vegans (and Vegetarians) Against PETA."

"PETA is extremely disingenuous," said Jennifer Pozner, executive director of the New York-based advocacy group Women In Media & News. "They have consistently used active sexism as their marketing strategy to garner attention. Their use of sexism has gotten more extreme and more degrading.

"This may be in their minds the only thing left at their disposal to lower the bar," she said.

PETA has filed paperwork to launch its pornography site when the controversial new. xxx domain becomes active in early December. While many non-profit and corporations are scrambling to protect their website names from being hijacked by a pornographer slapping on a. xxx domain, PETA is embracing the new domain as just another way to conduct business.

"We try to use every outlet that we can to speak up for animals," Rajt said. "We anticipated that this new triple-X domain name would be a hot topic and we immediately decided to use it and take advantage of it to try to promote the animal rights message."

Jill Dolan, director of the program in gender and sexuality studies at Princeton University, was critical of the PETA campaigns.

"Exploiting porn to get people's juices going seems lame; exploiting pornographic images only of women to make their point is retrograde and misogynist," Dolan said in an email. "Come on, PETA. Don't be Neanderthals."

Rajt denied that PETA has been insensitive to women.

"Our demonstrators, the models, all chose to participate in our campaigns ... It's not a very feminist thing to do to turn to women and tell them whether or not they can use their voices, their bodies to express their voice."

Visitors to the X-rated site will initially be presented with pornographic content as well as images from PETA's salacious ads and campaigns, Rajt said. Those images will be followed by pictures and video shot undercover of the mistreatment of animals. The site will also include links to vegetarian and vegan – using no animal products – starter kits as well as recipes.

PETA's ad campaigns have featured adult film stars Sasha Grey, Ron Jeremy and Jenna Jameson. In 2008, the organisation's YouTube account was temporarily shut down after showing videos of celebrities and others posing nude.

"When people first visit the site, it will be very enticing and once they go just a little bit deeper, that's when they'll be confronted with images that we hope will make them stop and think and get them talking and hopefully encourage them to make a lifestyle change to a plant-based diet," Rajt said.
PETA has to be one of the best organisations in the world today. They like animals and drive whiny puritan dickbags into a rage: what's not to love?
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Old 20-09-11, 04:33 PM
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Got to agree. I thought "Save the Whales. Lose the Blubber. Go Vegetarian" was pretty neat.

After all, I am trying to do just that and losing the blubber is the reason. If it saves whales, it's an added bonus but, to be frank, I didn't & don't care that much about the animals' side of it.
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Old 20-09-11, 09:21 PM
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Whats not to love?

That they're also a bunch of pretentious fags?
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Old 20-09-11, 09:25 PM
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I don't buy into that. I think they're clever (and quite witty) publicists, who know the audience that they're playing to - precisely the sort of people who hear mainstream opinion condemn something and think "well if those guys hate it then it must have soemthing going for it".

And I had beef carpaccio tonight (though I feel pretty bad about it).
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Old 20-09-11, 09:30 PM
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If it's raw/semi-raw and 'organic'/non-industrial, that's okay...
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Old 20-09-11, 11:10 PM
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Really? Clever and witty?

Maybe on a sophomoric level.



That said I did enjoy the Sea Kittens thing they did a year or two ago.

Anyway.

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Old 21-09-11, 07:11 AM
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Quote:
Really? Clever and witty?

Maybe on a sophomoric level.
They work don't they? I mean, we're talking about them after all.

In theory if you don't agree with a publicity campaign you just ignore it, but everyone seems compelled to rage about this one out of all proportion.
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Old 21-09-11, 09:49 AM
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Originally Posted by AnonymousIdiotSavant View Post
Really? Clever and witty? Maybe on a sophomoric level.
Frankly, that anti-KFC ain't bad. Put it another way, it might not be true 'wit' but 1- it's an ad, the medium is limited and 2- it beats most other ads...

Honestly, last I was in the USA, I got sick and tired of the number of TV ads arguing that whatever the product was, it was the best value/the best quality for that price in the universe.

As to your general point, yes, finding an ad campaign likeable for any particular reason doesn't mean you're going to buy their product.
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Old 21-09-11, 08:30 PM
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PETA's campaign strategy is the dumbest I can imagine.
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Old 21-09-11, 09:31 PM
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I guess I'll never get people at all. Why do naked ladies who like animals make people so angry?

If I was going to pick an advert to hate on it'd be that stupid Go Compare one with the sedan chair, not one that shows me nekkid and fluffehs for free.
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