15 Food Companies that Serve You ‘Wood’

Posted on July 8, 2011 by geobear7| 138 Comments

By Miriam Reimer
TheStreet.com
The recent class-action lawsuit brought against Taco Bell raised questions about the quality of food many Americans eat each day.

Chief among those concerns is the use of cellulose (wood pulp), an extender whose use in a roster of food products, from crackers and ice creams to puddings and baked goods, is now being exposed. What you’re actually paying for – and consuming – may be surprising.

Cellulose is virgin wood pulp that has been processed and manufactured to different lengths for functionality, though use of it and its variant forms (cellulose gum, powdered cellulose, microcrystalline cellulose, etc.) is deemed safe for human consumption, according to the FDA, which regulates most food industry products. The government agency sets no limit on the amount of cellulose that can be used in food products meant for human consumption.

[Note: Humans are unable to digest cellulose since we lack the appropriate enzymes to break it down. This is a food adulterant and another example of the wholly corrupt nature of the federal agency responsible for food safety but continues to prove itself more concerned with corporate profit. ~Ed]

The USDA, which regulates meats, has set a limit of 3.5% on the use of cellulose, since fiber in meat products cannot be recognized nutritionally.
“As commodity prices continue to rally and the cost of imported materials impacts earnings, we expect to see increasing use of surrogate products within food items. Cellulose is certainly in higher demand and we expect this to continue,” Michael A. Yoshikami, chief investment strategist at YCMNet Advisors, told TheStreet.

Manufacturers use cellulose in food as an extender, providing structure and reducing breakage, said Dan Inman, director of research and development at J. Rettenmaier USA, a company that supplies “organic” cellulose fibers for use in a variety of processed foods and meats meant for human and pet consumption, as well as for plastics, cleaning detergents, welding electrodes, pet litter, automotive brake pads, glue and reinforcing compounds, construction materials, roof coating, asphalt and even emulsion paints, among many other products.

Cellulose adds fiber to the food, which is good for people who do not get the recommended daily intake of fiber in their diets, Inman said lied. It also extends the shelf life of processed foods. Plus, cellulose’s water-absorbing properties can mimic fat, he said, allowing consumers to reduce their fat intake.

Perhaps most important to food processors is that cellulose is cheaper, he added, because “the fiber and water combination is less expensive than most other ingredients in the [food] product.”

Indeed, food producers save as much as 30% in ingredient costs by opting for cellulose as a filler or binder in processed foods, according to a source close to the processed food industry who spoke with TheStreet on the condition of anonymity.

Inman said that in his 30 years in the food science business, he’s seen “an amazing leap in terms of the applications of cellulose fiber and what you can do with it.” He said powdered cellulose has a bad reputation but that more of his customers are converting from things like oat or sugar cane fibers to cellulose because it is “snow white in color, bland and easy to work with.”

Most surprising, said Inman, is that he’s been able to remove as much as 50% of the fat from some cookies, biscuits, cakes and brownies by replacing it with powdered cellulose – but still end up with a very similar product in terms of taste and appearance.

“We’re only limited by our own imagination,” Inman told TheStreet. “I would never have dreamed I could successfully put 18% fiber in a loaf of bread two years ago.”

He said cellulose is common in processed foods, often labeled as reduced-fat or high-fiber – products like breads, pancakes, crackers, pizza crusts, muffins, scrambled eggs, mashed potato mixes, and even cheesecake. Inman himself keeps a box of Wheat Thins Fiber Selects crackers, manufactured by Kraft Foods Nabisco brand, at his desk, and snacks on them daily, clearly unmoved by the use of wood pulp in its ingredients.
“Most consumers would be shocked to find these types of filler products are used as substitutes for items that they believe are more pure,” Yoshikami said. “We would expect increased disclosure to follow increased use of cellulose and other filler products as the practice increases in frequency.”

To that end, TheStreet rounded up a list of popular foods that use cellulose. It’s by no means an exhaustive list, and we suggest consumers read food labels carefully.

Dole Food

Peaches & Crème Parfait
Apples & Crème Parfait
[Image: Peter Combe at Stylembe]
General Mills

Fiber One Ready-To-Eat Muffins – Used in:
Grilled Chicken Salad, Chicken Club Salad with Crispy Chicken, Meaty Breakfast Burrito, Hearty Breakfast Bowl
Cheese, Pepper Jack, Shredded – Used in:
Chicken Fajita Pita, Southwest Chicken Salad with Grilled Chicken, Meaty Breakfast Burrito
Honey Mustard Dipping Sauce
Ice Cream Shake Mix
Log Cabin Syrup
Mini Funnel Cake
Mozzarella Cheese Sticks (also in Sampler Trio)
Smoothie Base: (Mango, Strawberry, Strawberry Banana)
Tortilla, Flour – Used in:
Chorizo Sausage Burrito, Steak & Egg Burrito, Meaty Breakfast Burrito
White Cheese Sauce – Used in Breakfast Bowl
Kellogg

MorningStar Farms Chik’n Nuggets
MorningStar Farms Chik Patties Original
MorningStar Farms Buffalo Wings Veggie Wings
Eggo Nutri-Grain Blueberry waffles
Eggo Strawberry Waffles
Eggo Blueberry Waffles
Cinnabon Pancakes Original
Cinnabon Pancakes Caramel
Cinnabon Snack Bars Original
Cinnabon Snack Bars Baked Cinnamon Apple
KFC (Yum! Brands)

KFC Cornbread Muffin
Apple Turnover
Honey Mustard BBQ Sauce
Lil’ Bucket Strawberry Short Cake Parfait
Lil’ Bucket Lemon Crème Parfait
Lil’ Bucket Chocolate Crème Parfait
Oreo Cookies and Crème Pie Slice
Reese’s Peanut Butter Pie Slice
Popcorn Chicken
Strawberry Cream Cheese Pie Slice
[Image: Peter Combe at Stylembe]
Kraft Foods

Wheat Thins Fiber Selects
Frozen Bagel-Fuls
Macaroni & Cheese Thick ‘n Creamy
Kraft Macaroni & Cheese Three Cheese W/mini-shell Pasta
McDonald’s

Fish Filet Patty
McRib
Premium Caesar Salad
Chipotle BBQ Snack Wrap
Premium Southwest Salad with Grilled Chicken
Southern Style Chicken Biscuit
Strawberry Sundae
Natural Swiss Cheese – Used in:
McRib, Quarter Pounder with Cheese, Angus Mushroom & Swiss, Premium Grilled Chicken Club Sandwich, Premium Crispy Chicken Club Sandwich, Angus Mushroom & Swiss Snack Wrap
Shredded Cheddar/Jack Cheese – Used in:
Ranch Snack Wrap (Crispy and Grilled), Honey Mustard Snack Wrap (Crispy and Grilled), Chipotle BBQ Snack Wrap (Crispy and Grilled), Premium Southwest Salad with Grilled Chicken, Premium Southwest Salad with/without Crispy/Grilled Chicken, Premium Bacon Ranch Salad with/without Crispy/Grilled Chicken, McSkillet Burrito with Sausage
Barbeque Sauce
Sweet ‘N Sour Sauce
Shredded Parmesan Cheese – Used in:
Premium Caesar Salad with/without Crispy/Grilled Chicken
Biscuit – Used to make:
Bacon, Egg & Cheese Biscuit, Sausage Biscuit with Egg, Sausage Biscuit, Southern Style Chicken Biscuit, Big Breakfast with/without Hotcakes
Vanilla Reduced Fat Ice Cream – Used in:
Strawberry Sundae, Hot Caramel Sundae, Hot Fudge Sundae, McFlurry with M&M’S Candies, McFlurry with OREO Cookies, Chocolate Triple Thick Shake, Strawberry Triple Thick Shake, Vanilla Triple Thick Shake
Sugar Free Vanilla Syrup, used in: Premium Roast Coffee, Espresso
Nestle

Hot Cocoa Mixes: Mini Marshmallows, Rich Milk Chocolate, Chocolate Mint, Chocolate Caramel
Pepsi

Aunt Jemima Frozen Blueberry Pancakes
Aunt Jemima Original Syrup
Aunt Jemima Lite Syrup
Pizza Hut (Yum! Brands)

Parmesan Romano Cheese
Taco Bean Sauce
Shredded Cheddar (for Taco Pizza)
Breadstick Seasoning – Used to make Cheese Breadsticks)
WingStreet Bone-In (in the batter)
Meatballs (for pasta products, sandwiches)
White Pasta Sauce – Used for:
PastaBakes Marinara, PastaBakes Meatball Marinara, PastaBakes Primavera, PastaBakes Chicken Primavera
Alfredo Sauce – Used for:
PastaBakes Marinara, PastaBakes Meatball Marinara, PastaBakes Primavera, PastaBakes Chicken Primavera
Fat Free Ranch Dressing
Sara Lee

Jimmy Dean Frozen Breakfast Bowl (Sausage & Gravy)
Jimmy Dean D-lights Turkey Sausage Breakfast Bowl
Jimmy Dean D-lights Turkey Sausage Croissant
Jimmy Dean Breakfast Entrée – Used in:
(Scrambled Eggs with Bacon/Sausage and Cheese Diced Apples & Seasoned Hash)
Sonic

Ice Cream
Sonic Blast
Banana Split
Ice Cream Cone
Taco Bell (Yum! Brands)

Southwest Chicken
Caramel Apple Empanada
Corn Tortilla
Enchilada Rice
Nacho Chips
Red Strips
Strawberry Topping
Zesty Dressing
Weight Watchers International

Vanilla Ice Cream Sandwich
English Toffee Crunch Ice Cream Bar
Giant Cookies & Cream Ice Cream Bar
Wendy’s Arby’s

Asiago Cheese – Used in:
Spicy Chicken Caesar Salad, Asiago Ranch Chicken Club, Caesar Side Salad
Fat Free French Dressing – Used for:
Apple Pecan Chicken Salad, Baja Salad, Spicy Chicken Caesar Salad, BLT Cobb Salad
Blue Cheese Crumbles – Used in: Apple Pecan Chicken Salad, BLT Cobb Salad
Cheddar Pepper Jack Cheese Blend, Shredded
Chocolate Sauce
Coffee Toffee Twisted Frosty (Chocolate, Vanilla)
Frosty (Chocolate and Vanilla)
Frosty Shake (Frosty-cino, Chocolate Fudge, Strawberry, Vanilla Bean)
Milk, 1% Low Fat Chocolate Milk

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unless they kill in large numbers and to the sound of trumpets. -Voltaire

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So what else is new?

I don't like a bunch of stuff that they put in processed foods either. My solution is to not eat them.

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That's actually beside the point. You can choose to like or not like this or that "food", but this shit isn't actually food to begin with.

My dogs like to eat paper tissue.

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Righteousness will always be the trap at the gates of hell

Originally Posted by contracycle

That's actually beside the point. You can choose to like or not like this or that "food", but this shit isn't actually food to begin with.

So don't eat it.

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Why don't they just not sell it? I mean, if they want to have an aisle marked "wood", fine and all, but instead they are selling it under false pretences.

If they put it on the ingredients list I don't see where the problem is. It's less gross than what goes into sausages.

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Quote:

Why don't they just not sell it?

I surmise that cellulose may be actually beneficial as fibre that is not digested but passes through the digestive tract and emerges as a component of shit. Heavily processed foods (McDonalds fries and those from other fast food chains for example) are the cheapest available form of calories in the US, the UK, Australia and probably other nations. However, a diet solely of fast food is not healthy, as Morgan Spurlock discovered



Adding fibre to junk food does not make it good but it might make it marginally less bad - even if obtaining fibre from remaindered newspapers reduces the cost.

Instead of getting all worked up about this, it helps to reflect that carrots, cabbage, lettuce, snow peas, broccoli and even oranges contain cellulose fibre.

Personally though, I would rather eat carrots, cabbage, lettuce, snow peas, broccoli and even oranges than the stuff that cheap food chains serve. Besides the fibre, there are strange chemicals that you would never find in a healthy kitchen:

BEEF PATTY: Angus Beef (100%)
SOURDOUGH BUN: Wheat Flour, Water, Yeast, Canola Oil, Sugar, Gluten, Iodised Salt, Soy Flour, Emulsifiers (471,
481, 472e), Preservatives (262, 282), Antioxidants (270, 330, 300), Mineral Salts (170, 516), Malt Flour, Enzyme
(1100), Vitamin (Thiamin, Folate)
TOMATO: Sliced Tomato
CHEESE: Cheese (Milk, Salt, Starter Cultures, Enzyme (rennet)), Water, Milk Solids, Butter, Emulsifier (331), Salt,
Acidity Regulators (260, 330, 339), Colours (160b, 160c), Soy Lecithin, Preservative (200).
SALAD MIX: Iceberg Lettuce, Mixed Green Baby Leaves (Rocket, Tatsoi, Green Coral, Green Multileaf))
MAYONNAISE: Water, Soybean Oil (Antioxidant (330)), Egg Yolks, Modified Corn Starch (1401,1442), Corn Syrup
Solids, Distilled Vinegar, Salt, Sugar, Mustard Flour, Thickener (415), Acidity Regulator (270), Preservative (202)
PICKLES: Cucumber, Water, Vinegar, Salt, Preservatives (202, 211), Flavour
ONION: Red Onion
MUSTARD: Water, Vinegar, Mustard Seed, Salt, Colour (100), Spice, Flavour.
Contains gluten, egg, milk, soy.
BEEF PATTY seasoned on grill with Angus Seasoning [Maltodextrin, Salt, Dextrose, Dehydrated Vegetables (Onion,
Garlic), Flavour (Milk, Soy), Spices (Pepper), Yeast Extract, Colours (150d, 150a), Canola Oil, Free Flow agent (551)]
and Salt & Pepper

I don't claim that any of this stuff is harmful, but if you don't have to eat it, why would you - except that you are poor and it's very cheap. If you can't afford a lamb chop, a corn cob, a wholemeal roll and some tomatoes, a hamburger will do.

I haven't done an exhaustive survey or anything, but I'm willing to bet that over time it costs far less to buy real food than processed food. A bag of tomatoes costs you a quid and will last you a week. Meat and fish are something of an exception, but there's no rule that says you need to eat them every day.

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