I think it'd be best if the EU judgement was overturned. I thought only the US would do such a thing. There was a famous dispute between Porsche and Porcher (it makes toilet seats:
Toilet Seat - Porcher Toilet Seats). At the time, they went for litigation as they thought that, being a registered trade mark in their own right, Porsche didn't have a leg to stand on. But it didn't work out like that: Eventually, faced with ever rising legal bills and no final decision in sight, they had to withdraw from the American market.
I am rather upset to learn that this shit is happening in the EU...