Kind of interesting:

Extracts from the original thread: EastSouthWestNorth: Little Moon Moon's Shanghai Vacation During National Holiday Week
Little Moon Moon exposed as Tianya IPO fraud: Update: Xiao Yue Yue Exposed As Tianya Forum Publicity Stunt - chinaSMACK

This thing's grown way faster and more out of proportion than most memes (Sister Feng etc.).

I think it must be because Chinese tv is so dire, and the politics is so censored, people are desperate to be entertained.

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I was going to post this earlier but the Chinese interwebs was going slow.

Mop's "Xiao Yue Yue Religion Forum": СÔÂÔÂ,СÔÂÔÂÍÑË®°æ,СÔÂÔ¶¹±æÕÕƬ,ÌìÑÄСÔÂÔÂÍÑË®° æ,СÔÂÔÂÈ«¼¯ÏÂÔØ,СÔÂÔÂÕÕƬ,СÔÂÔÂÕä²Øͼ,СÔÂÔÂÊÓÆ µ,¼«Æ·Å®°ÝÔÂ,°ÝÔÂÉñ½Ì,ÍøÅÌСÔÂÔÂ,ÕæÈË°æED2KÏÂÔØ-èÆË´óÔÓ»âÂÛ̳

Load of sites have them (this one has a link right on the front page - it was in with the main options - women, cars, news etc - now we know she's a fake it's been downgraded to the top right corner, but it's still there).

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