27-10-11, 10:54 AM
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Moderator
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Join Date: Jun 2009
Posts: 9,037
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This is why capitalism is awesome
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H&M’s no stranger to collaborations—but today brings news of their first with a film. Instead of a designer, the Swedish store’s partnering with the American version of The Girl With the Dragon Tattoo, the David Fincher film based on Steig Larsson’s novel of the same name. The movie, which stars Rooney Mara and Daniel Craig, opens in December, but they’re already ramping up a massive press presence. Trish Summerville, the film’s costume designer, worked with H&M to develop a capsule collection of Lisbeth Salander-worthy high street clothes. Leather jackets and pants, slouchy tees and hooded sweaters make up the bulk of the 30 piece collection. “Salander’s look is very real and very lived in, with pieces that her character has worn for a long time, like her jackets that act as her armour to shield her from the world. I wanted the collection to have the essence and strength of Salander, with a fashion edge, and I’m pleased with the result,” Summerville said.
The collection will hit Colette on November 28th and H&M stores on December 14th.
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H&M Launches ‘Girl With Dragon Tattoo’ Collection
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